World Link is a visual branding concept developed with the goal of intertwining company values into both a static and animated corporate logo.
When creating the logo, I decided on three elements I wanted to convey. A "W" representing the brand name, a globe representing the company's reach, and a hug symbolizing the company values. To portray an embrace, I used an isometric grid to create an abstract "W" that surrounded the globe. I wanted it to feel reminiscent of a human form, and I feel I was successful in conveying that subtlely.
To further reinforce the aspect of connectivity, I also animated the logo. The logo animates in form the back left corner coming in from behind the globe. This wraps around to the other side and completes the "link".
